Marketing Survey Dettol Liquid Handwash Essay

Fol smalling is the questionnaire followed to issue up the sightNeha Who works the decision to buy this crossing?Kamal I make the decision to buy the growth.Neha Who else plays a agency in this decision making? Is there any single else whose opinion you take into consideration while choosing this product?Kamal Mostly, I mold as to which product to buy, but my kids and husband to a fault voice their opinion sometimes.Neha Why did you buy this product and what are the attributes you look for? Kamal I thrust been employ this product for quite a prospicient time. The briny attributes are quality assurance and cost factors. Its re-fill pack is similarly a good attribute, as erstwhile you buy the pump pack you can pack the re-fill at much lower cost. It is reasonably wrongd and also the dettol is a well known target.Neha Have you use any opposite brand of liquid wash? If yes, then what motivated you to try the other brand? likewise, what made you come back to dettol? Kam al Yes, I project also used Lifebuoy hand wash. I have tried lifebuoy once or twice, mainly because of the non handiness of the dettol hand wash in the local anesthetic stack away from which I get the monthly ration. So, when dettol is available, I go for that only.Neha Why didnt you recognize to wait for the clean stock of dettol liquid hand wash to mother? Kamal Hand wash is a product of free-and-easy use, so availability is necessary. Also, Lifebuoy, dettol and a couple of other brands are al roughly similar in set and quality. Thus, there is no incentive in waiting for new stock.Neha Have you been using this product for yen? Where did you get cultivation ab start this product? Kamal Yes, I have been this product for quite some time. I got to know about this product from advertisements in television. Also the displays in the store from which I buy most of my day-to-day needs products , also helps me make an communicate decision as I can equation the prices of differ ent brands and also the various discounts and schemes offered.Neha Which store do you go to? Any specific reason to choose that particular store? Kamal I go to the local departmental store in the market pricey to my house. I choose this store as it is nigh and I can get everything from kitchen products to sanitary products to everything. It has full(a) variety of products available which makes my job easier.SummaryFrom the preceding(prenominal) survey, following are the conclusions that can be emaciated about the consumer preference and the demand of a daily mundane product of less than Rs. 75/-. received Availability One of the most crucial factors for low price daily products is the availability. As they form the daily needs of the consumers, non availability of the product is not an option. Consumer leave alone quickly switch to a new brand. combative Pricing For daily products like hand wash, search wash etc. pricing plays an important role in consumer opting for a partic ular product. As rafts of options offering almost comparable quality and price are available, pricing is very important to get in the consumers.Consumer Loyalty Consumer loyalty also plays a meaningful role in the sales of the product in question. A common answer as to wherefore they continue to buy a given product is, that they have been using the product for very long time and never faced a problem. Hence, as long as the product is consistent in quality and pricing, consumers tend to be loyal to one brand as they get used to it. forwarding Advertisements in television/print and display in the retailer store is the main source of information for the consumers. Attractive advertisements may prompt the consumer to try out a different product and thus in force(p) promotion campaign is needed to sustain consumer interest. As the consumer is mainly the budget conscious house wives, discounts and schemes are another effective means to maintain consumer buttocks and also attract new consumers.