External Marketing Audit of Sara Lee Corporation Statistics Project

External Marketing Audit of Sara Lee Corporation - Statistics Project lawsuitThis paper tells that in frozen food, the company is at the top in the U.S with fair market positions in Europe and Brazil, while it is one of the largest producers of tea and coffee. In the body c ar section, the company holds the top position in the European bath and shower market, in the households side, they atomic number 18 having one of the world famous apparel polishes named Kiwi. The company is trying to settle the market of branded apparel, which includes mens and boys wear, also sportswear. The thing that should be kept in reason at this stage is that the Sara Lee is making most of those increases in which brand switching is common, and thither are relatively very few differences between the opponents products and the companys products, for example the shoe polish Kiwi is having competition with Cherry Blossom, if a consumer would go to buy Kiwi and would not queue up it in a shop, he would buy cherry blossom rather than going to the other shop and look for Kiwi, the company is thus having everyone as there target audience, but it also depends on the different products they are selling, such as in foods and beverages the real market segment is those individuals who are having no family and are working and living alone, it is a big segment in the U.K and fair in U.S, in the body care section the target audience is originally women but keeping in view the prevailing demands they have also started catering men in the society, in the house hold products, the main product is shoe polish, KIWI and they were initially catering men but due to increased usage of leather shoes by women they are also targeting them, curiously after the introduction of sponges, another product the company is offering is the Ambi Pur air fresheners and body sprays which they are catering men and women both, also Sanex is a product employ as body care product, they are again having women as their target audience, In the apparel section their target audience is again women of the society as they require more of comfort than men, but they have also introduced sports wear which both men and women use. So the entire target audience consists of people who are young and energetic in life. Of course every companys mission is the profitability while providing something that sounds good to the customer, the companys mission for customer is the product innovation and also the new product development, as their slogan suggests,Our mission is to simply delight youevery day